DJ Latin Prince’s musical career began in 1990s, mixing and providing music at local parties, weddings, as well as schools. However, 1987 can be seen as the starting point to his rise in urban music mixing... A household name in the San Francisco Bay Area music scene, Latin Prince had a huge following, notably at City Lights, The X, Sound Factory, Club Mirage, Giovanis to name a few. Eventually, in 1992, Latin Prince found himself a slot on the number 1
rated radio station, KMEL. Mixing with the likes of former mentor, Alex Meija (Radio AOL/former A&R, Virgin Records), Glenn Aure (Capitol Records), Dave Meyer (Wicked Mix), Franzen Wong (KVEG, Las Vegas) and Rick Lee (KMEL), they collectively formed the original line up for the ALLSTAR DJS.

In 1997, Latin Prince packed his vinyls at KMEL and moved to Los Angeles, becoming the Associate Producer, alongside Ricky Leigh of HITS Magazine, for
his famous mix show column. A Different Cut Altogether. Running the column for 5 years, Latin Prince then decided to have a go at the label side. In 2001, he joined the urban staff at MCA Records, as the National Director of Rap Promotions. Here, Latin Prince found huge success, breaking records of the more famous stars, like Mary J. Blige, Common, Roots, Talib Kweli, Field Mob and many others. By 2003, MCA decided to close its doors, and Latin
Prince formed his own Marketing & Promotions company in return. Urban Jungle Music, got off to a very good start, consulting on projects for J Records, Geffen Records, Universal Records, Atlantic Records, RSMG, Interscope and so much more. As National Mix Show Director for TVT Records, Latin Prince was part of the double platinum success of Lil’Jon & The East Side Boyz. He also worked with Teedra Moses, China White, 213, Pitbull (Gold), Ying Yang Twins (who recently went gold and platinum) and so much more.

Although busy consulting and producing, DJ Latin Prince continues to drop mixes at radio stations all over the country. One of it is Radio AOL, which enables him to be heard worldwide via web. What Latin Prince should be recognized for is the collaboration and the union of Bum Squad DJz and MSPOT. (The 1st DJ Squad to have a mix show channel on all Sprint cell Phones) Wanting to take mixed music and garner recognition for his crew, Latin Prince established the BUM SQUAD DJz’s website, helping them break new music across the country and around the world. Latin Prince is also instrumental in the development of the BUM SQUAD DJz Magazine, (www.bumsquaddjz.com/magazine).

Another achievement is the creation of BumSquad Djz.com. The Prince, Claiming his throne.
Latin Prince is now currently the new National Director of Mix Show West Coast, Universal Records, Motown, Los Angeles. Among the artist that he is currently working with are Lil’ Wayne, Ali & Gipp, Penelope Jones, Chamillionaire, 216, Remy Martin and many others.

DJ Latin Prince still mixes, and tours worldwide to Croatia, London, Paris, Bangkok and several countries every month.

“DJs are the backbone of the music industry” - Latin Prince